Our Ambassador
The selfless and inadvertent act of squirrels burying nuts adds an extra layer of beauty to our ecosystem, making them nature's diligent planters. It serves as a delightful reminder of the positive influence these spirited creatures have on our environment—a living testament to the adage, "Do good and forget; it'll grow someday."
Campaign Motto
A Million Good Deeds, with a target to reach 1 million well-served people, thus having cadre of 1 million heroes to be highlighted with their deeds (nuts) through our campaign.
Background
Our society discards people like canisters/thermocol boxes after the product inside has been consumed or utilized. These discarded boxes are then left at the mercy of the state who further eats them up like mice till they lose their essence and spirit. However, simultaneously some people through beauty, love and joy, try to do good for them giving them new shape and carving a new life.